Google Subject Specific Authority Ranking

As part of our coverage of the ten Google algorithm changes coming this summer, I wanted to make sure you all saw that Google was coming up with a technique to determine which sites are authorities in specific topics. Now, if Google determined you a subject specific authority, your rankings will improve.

Google's Matt Cutts said they will improve the rankings of subject specific authorities for queries that they should rank well for. I covered this in detail at Search Engine Land but just in case you missed it.

Here is the transcript of this portion, which starts 4 minutes and 37 seconds in:

We have also been working on a lot of ways to help regular webmasters.

We are doing a doing a better job of detecting when someone is sort of an authority in a specific space. It could be medical, it could be travel, whatever. And trying to makes sure that those rank a little more highly, if you are some sort of authority or a site that according to the algorithms we think might be a little bit more appropriate for users.

If this is true, I'd guess that this site should start ranking better for search and SEO specific keyword phrases by the end of the summer. Unless, we are really not an "authority" in search and SEO here?

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